Video Content Marketing Trends & Tips:
In the past few years, we have seen a huge increase in video content shooting up online, and there is no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy may be a must if you would like to engage together with your audience to enhance brand awareness and boost leads and sales.
According to Wyzowl, a corporation that makes animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it's increased traffic to their website.
Some other benefits include:
It's good for SEO. If your stuff is compelling enough to draw in views and shares, your Google search ranking can improve.
It's a timesaver. It doesn't take long to make short yet engaging clips as compared to writing a piece of writing or blog.
It's affordable. It is often less expensive to make a brief clip vs. producing a billboard or a blog.
It gets attention. People may scroll through written words, but most will a minimum of provides a glance to interesting footage.
As we head into 2020, here are three video content marketing trends you'll expect to ascertain going forward.
Vertical videos. Just when everyone appeared to get the memo that horizontal filming is best, vertical videos come along! this is often because consumers watch tons of things on smartphones.
Instagram and Snapchat were the primary to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.
Even Netflix uses vertical digital marketing videos to showcase previews.
Live streaming. This refers to anything that's recorded and broadcast in real-time. People wish to desire they're being spoken to directly and authentically, and live streaming is additionally a low-cost thanks to producing collateral.
We've seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a get few.
In-video shopping. So far, it seems to be largely clothing retailers who are leveraging this tactic. How it works: Users can click on a neighborhood of the screen (say, a skirt on a model) and be directed to the link to shop for the item.
A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that permit them directly purchase a product.
Now that you've got got a thought of what is getting to be popular in 2020, here are some ways to include engaging footage into your campaigns this year.
Use your landing pages.
A survey by marketing technology company Eyeview showed that video on landing pages can increase conversions by 86%. it is a good way to extend search rankings, as Google's algorithms are increasingly prioritizing websites with this sort of content.
Other advantages: It can cause more social shares, build trust and awareness and reduce bounce rate.
Shopify created an inspirational brand montage that lives on its homepage. It explains what they are doing, highlights different customers and announces they now support a million businesses.
Blogs and articles.
Did you recognize blog posts are often even as valuable as a landing page? believe filming your post rather than writing it (or do both), and you have easily increased the chances of that info reaching more visitors.
Moz, which is taken into account an SEO authority, found that showing a clip with blog images and text increased reach by 3X.
One of our clients, the Financial Recovery Institute, uses it during a blog to inform a story.
Emails and newsletters.
The digital marketing videos you create will depend upon your objectives and goals. for instance, are you announcing a replacement product, an event, or a course you would like people to check-in for?
You could also use email to offer people a sneak peek of longer footage on your website. Once you've decided what you're promoting, you'll begin shooting.
Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail, and Apple Mail. a number of them don't support the wants for using clips in emails.
Several of the favored email newsletter services like AWeber and MailChimp make it simple to share what you film by employing screen capture and linking the image to the first content.
That way, a user can just click on the image within the email and be directed to your clip. Want to find out more? inspect our recommended email newsletter providers.
Social media platforms.
A solid social media strategy is important, and you simply got to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and YouTube and Pinterest) to ascertain how big a task video plays for companies.
Some formats you'll draw a bead on social media include:
How-to guides
Q&As
Behind-the-scenes glimpses
Events
Interviews
Unboxings (if you've got a physical product)
It's important to recollect that every social media platform has rules around how long your digital marketing videos are often. Here's a fast reference guide:
Facebook allows you up to 240 minutes (though you almost certainly wouldn't want to use all that time),
Twitter provides 2 minutes and 20 seconds.
Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video.
LinkedIn features a 10-minute limit.
Snapchat allows 10 seconds.
Make sure your videos are optimized for every social media platform. Viewers on Instagram expect various things than those on Twitter, for instance.
We can't possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on the way to use this valuable tool in 2020.
Remember: regardless of what you're creating or selling, it's all about storytelling. it is time to inform the foremost authentic and compelling stories you'll about your products or services!
And if your organization needs help with social media marketing, it is best to seek out a professional service provider who understands the precise nuances of the various social channels and what works best on each.
Susan Friesen, founding father of the award-winning web development and digital marketing firm eVision Media, maybe a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having a shortage of data, skills, and support needed to make their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so that they can specialize in building their business with peace of mind at having an ideal network in situ to guide them every step of the way.
Your 2020 Guide on How to Get the Most Out of Video Marketing
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frilop
on
January 24, 2020
Video Content Marketing Trends & Tips: In the past few years, we have seen a huge increase in video content shooting up online, and ...





